Author: Anjali Menon, Kerala-based author
Genre: Malayalam-English bilingual poetry and essays
Challenge: Anjali’s bilingual book had niche appeal. National publishers were hesitant to take it on due to regional language content. She needed both local market penetration and global reach.
Solution:
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Write Right helped her select a regional Kerala publisher that specialized in Malayalam-English books.
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Managed translation, bilingual formatting, cover design, ISBN registration, and digital setup for Amazon KDP and Flipkart.
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Developed a dual distribution strategy: strong local bookstore presence + global digital accessibility.
Results:
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600+ copies sold in Kerala through bookstores and libraries, including College Street shops.
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International sales reached the Indian diaspora worldwide via Amazon/Flipkart.
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High-quality production and professional marketing earned positive reviews and media mentions in regional newspapers.
Insight: Regional/local publishers can deliver strong niche credibility and local market access, while Write Right ensures the author still benefits from national and international distribution, bridging the gap between local and national reach.
