Client: Debut picture book author targeting age 4–6 readers
Objective: Classroom adoption and nationwide retail presence
Challenges:
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The author’s manuscript was strong but lacked a clear distribution strategy.
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Traditional publishers offered slower adoption in schools.
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The author was unsure about illustration quality and bulk order logistics.
Write Right’s Approach:
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Publisher Matching: Selected a school-focused children’s book publisher in India specializing in catalogs and bulk orders.
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Illustration Coordination: Connected the author with professional illustrators, ensuring visuals aligned with the story’s pedagogy.
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Distribution Planning: Developed a multi-channel plan combining school adoption, bookstore placement, and online retail.
Results:
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Book adopted in 50+ schools across metro and tier-2 cities.
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Reached 200+ retail points including Amazon India, Flipkart, and major bookstores.
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Regional language editions expanded readership to Hindi and Marathi students.
Key Insight: Coordinated school + retail distribution ensures engagement with young readers and measurable sales growth—a level of reach traditional trade-only publishers often cannot achieve.
