Background
An academic author published a medical reference book aimed at undergraduate and postgraduate students. The goal was maximum institutional adoption.
Challenge
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Limited awareness among colleges and university libraries
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No pre-existing catalog distribution or bulk order strategy
Solution (Write Right Distribution Strategy)
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Integrated the book into 50+ library catalogs nationwide
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Negotiated bulk academic orders with 30+ medical colleges
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Coordinated logistics and delivery for campuses across 10 states
Impact
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Books distributed: 1,500 copies in 3 months
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Institutions reached: 30+ medical colleges, 50+ libraries
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Sales channels: Institutional bulk orders and select retail points (Amazon India, Flipkart, and academic bookstores)
Result: The book achieved rapid adoption, enhancing visibility and credibility for the author across India’s academic network.
