Background:
An Indian contemporary fiction author struggled with discoverability on Amazon Kindle. Her book was initially listed under the broad “Fiction” category, limiting visibility in a competitive market. Despite steady sales, the book was not ranking, and readers weren’t finding it.
Challenges:
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Low visibility in Amazon search results
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Generic category limiting discoverability
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Keywords not optimized for Indian and global readers
Strategy Implemented by Write Right:
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Moved the book into the “Asian Literature” category to target a more niche audience
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Researched and implemented seven targeted keywords, including regional and genre-specific phrases like “Indian romance fiction” and “South Asian contemporary stories”
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Optimized the book description to include long-tail keywords naturally, improving click-through and conversion
Results:
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Within 14 days, the book reached Top 100 in the Asian Literature category
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Organic visibility increased dramatically
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Sales surged due to better discoverability and precise targeting
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Positive reviews increased as the book reached readers specifically interested in its themes
Write Right’s Role:
Write Right guided the author through category selection, keyword research, and metadata optimization, ensuring the changes aligned with Amazon’s ranking algorithm.
