Background
A mid-career Indian author wanted to launch a new non-fiction title with strong early momentum. She aimed to utilize Google Play Books self publishing pre-orders and Apple Books publishing pre-orders simultaneously to generate visibility and sales.
Challenges
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Understanding the different pre-order mechanics for Google Play vs Apple Books.
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Coordinating advance review copies (ARCs) for reviewers without disrupting tax compliance.
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Optimizing metadata for both platforms to ensure discoverability.
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Scheduling discounts and promotions strategically to maximize pre-orders.
Action Taken by Write Right
Write Right implemented a full-scale pre-order plan:
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Set up Google Play pre-orders with a limited-time discount to incentivize early buyers.
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Distributed ARCs to selected reviewers, generating early feedback.
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Optimized Apple Books metadata, including title, categories, and keywords.
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Coordinated pre-launch campaigns via email and social media for both platforms.
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Ensured complete tax compliance and account readiness to prevent payout or approval delays.
Results
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Secured 300 pre-orders in the first two weeks.
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Apple Books pre-orders gained traction, improving visibility and ranking in the first week.
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Launch-week sales exceeded expectations by 35%.
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Boosted long-term discoverability, establishing the author’s presence on multiple platforms.
