Background
A debut Indian author planned to release a short eBook on Google Play Books and was unsure about pricing strategy. Higher prices suggested by default settings risked lower sales.
Challenges
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Determining optimal regional pricing while considering royalties and currency conversion.
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Avoiding lost revenue from improper pricing or missed promotions.
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Balancing affordability for Indian readers with maximizing net earnings.
Action Taken by Write Right
Write Right guided the author through a strategic pricing plan:
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Set a list price of ₹89 using Google Play’s flexible pricing model.
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Ensured tax compliance and correct documentation for royalty payments.
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Scheduled promotional discounts for launch-week visibility.
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Monitored initial sales data to adjust strategy for optimal revenue.
Results
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Net earnings exceeded higher-price alternatives due to higher volume and optimized royalties.
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Author achieved maximum revenue from launch while keeping the book affordable for Indian readers.
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Strategy provided a replicable model for pricing future releases.
