Background
A debut Indian author planned to release a short eBook on Google Play Books and was unsure about pricing strategy. Higher prices suggested by default settings risked lower sales.
Challenges
Determining optimal regional pricing while considering royalties and currency conversion.
Avoiding lost revenue from improper pricing or missed promotions.
Balancing affordability for Indian readers with maximizing net earnings.
Action Taken by Write Right
Write Right guided the author through a strategic pricing plan:
Set a list price of ₹89 using Google Play’s flexible pricing model.
Ensured tax compliance and correct documentation for royalty payments.
Scheduled promotional discounts for launch-week visibility.
Monitored initial sales data to adjust strategy for optimal revenue.
Results
Net earnings exceeded higher-price alternatives due to higher volume and optimized royalties.
Author achieved maximum revenue from launch while keeping the book affordable for Indian readers.
Strategy provided a replicable model for pricing future releases.
