Background
An Indian author published her eBook simultaneously on Google Play Books self publishing and Apple Books publishing. The goal was to maximize reach in domestic and international markets.
Challenges
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Understanding which markets were generating the most sales.
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Adjusting pricing and metadata to optimize revenue regionally.
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Interpreting platform-specific analytics for actionable insights.
Action Taken by Write Right
Write Right provided strategic guidance to leverage analytics:
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Reviewed pre-order and sales reports from both Google Play and Apple Books.
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Identified the US as the strongest market on Apple Books and India on Google Play.
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Adjusted regional pricing to maximize earnings while remaining competitive.
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Refined metadata, including keywords, categories, and descriptions, to improve discoverability in each region.
Results
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Revenue increased by 40% within the first month due to optimized pricing and metadata.
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The author gained actionable insights into market trends, enabling better planning for future releases.
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Stronger visibility in both domestic and international markets.
