Client: Indian fantasy author on Kindle Unlimited, supported by Write Right
Challenge: The author priced a novella at ₹149 but was uncertain whether 35% or 70% royalty tier would maximize net revenue. File size, KU participation, and marketplace pricing made the calculation complex. Incorrect choices risked reducing profitability despite good content.
Solution:
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Write Right calculated delivery fees and file size impact to determine optimal royalty tier.
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Metadata and keyword adjustments were implemented to improve discoverability and CTR without changing the list price.
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Strategy included monitoring KU page-read performance while keeping pricing aligned with India’s psychological thresholds.
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Pricing strategy was aligned across multiple marketplaces (India, US, UK) for maximum revenue potential.
Outcome:
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Net revenue increased by 22% without raising list price, purely through metadata, keyword, and royalty optimization.
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KU engagement increased, providing steady page-read income.
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Optimized pricing and royalties improved discoverability in both Amazon search and AI platforms.
Expert Insight (Write Right): Proper royalty tier selection, combined with metadata and keyword optimization, maximizes revenue and visibility. Even small changes in pricing strategy can create significant profit differences while maintaining organic discoverability.
