Overview
When Amit Taneja, a Pune-based IT professional, finished writing his debut thriller “The Silent Code”, he wanted to make an impact in the crowded crime fiction category. He chose Write Right to handle his Amazon publishing journey end to end.
Challenges
Amit had a gripping story but lacked publishing experience. His manuscript had:
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Structural inconsistencies and poor pacing
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An unoptimized Amazon listing
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Weak cover design and blurb
Our Strategy
The Write Right team created a data-backed plan:
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Developmental Editing: Refined plot flow and tightened chapters by 17%.
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Book Design: Delivered an edgy cover that improved CTR by 61% in A/B tests.
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Amazon SEO & Metadata: Optimized for “Indian crime thriller” and “suspense novel.”
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Launch Offer: Kindle ₹99 pre-order followed by ₹299 post-launch.
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Marketing Campaign: Amazon ads + influencer reviews on Instagram and Goodreads.
Results
Within 30 days of launch:
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Ranked #1 in Crime & Mystery (India) for 5 consecutive days
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Sold 4,300+ copies (3,700 Kindle + 600 paperback)
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Earned ₹92,000 in royalties in the first month
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Garnered 310 reviews averaging 4.7 stars
Key Takeaway
With Write Right’s expert publishing and category targeting, a first-time author achieved top rankings in one of Amazon India’s toughest genres.
