Overview:
Timing a book launch around India’s festive season can be challenging. A mid-sized publisher missed the Diwali window due to inadequate planning, risking delayed sales and marketing disruptions. Write Right guided authors on supply-chain buffers to ensure timely delivery.
Challenge:
High-demand periods create printer bottlenecks, paper shortages, and logistics delays. Without proper buffer planning, authors risk missed marketing opportunities, higher production costs, and delayed book releases.
Solution by Write Right:
- Lead-time buffer: Implemented a 3-week buffer before peak production schedules.
- PO clauses: Defined clear terms including re-quote windows, wastage tolerance, and milestone approvals.
- Proof coordination: Managed proofs, approvals, and revisions to avoid last-minute production issues.
- Vendor coordination: Engaged printers and distributors early to secure slots and materials.
Outcome:
Despite the festive season rush, authors who worked with Write Right delivered on time. They retained marketing opportunities, avoided cost surges, and ensured high-quality print outputs. By planning buffers, Write Right helped mitigate peak-season risk, demonstrating the value of proactive project management in publishing.
Key Insight:
Supply-chain planning and buffer management are crucial for festival-season launches. Authors who ignore these often face delays and unplanned expenses.
Actionable Tip:
Always incorporate 2–4 weeks of lead-time buffer for festive seasons and validate PO clauses with your printer.
