How Write Right Helped a Picture Book Gain Widespread School Adoption in India

Client Challenge

Arjun Patel, a Mumbai-based author and illustrator, created a picture book for grades 1–3. Despite attractive illustrations, school adoption was limited:

• Teachers found pacing uneven, affecting read-aloud sessions.

• Some illustrations did not fully support text comprehension.

• The book lacked guidelines for classroom use, including activities and discussion prompts.

Strategy and Implementation

Write Right conducted a holistic review of text and visuals:

1. Text Editing:

   • Adjusted sentence structure and word choice to improve read-aloud fluency for Indian classrooms.

   • Ensured vocabulary was suitable for CBSE, ICSE, and State Board curricula.

2. Illustration Alignment:

   • Ensured illustrations directly supported text, highlighting key plot points for comprehension.

3. Teacher Resource Development:

   • Created a teacher’s guide with discussion questions, vocabulary exercises, and activity ideas.

   • Recommended classroom-friendly formats suitable for Indian school libraries.

Results

• Adopted by 50 schools across Delhi, Pune, and Hyderabad.

• Circulation increased by 40%, with more students accessing the book.

• Teachers reported improved student engagement, validating the changes.