Background
A B2B leadership coach from Bangalore approached Write Right with a book concept titled “Leadership Tips for Managers.” Though the content was insightful, it sounded too broad and generic for today’s crowded business book market. His goal was to publish a book that positioned him as an authority and helped him generate more qualified leads for his coaching programs.
Challenge
His idea lacked differentiation. Thousands of leadership books already existed, and his version risked blending in. Moreover, his title and structure didn’t reflect the measurable outcomes his clients achieved — a key selling factor for business readers. He needed sharper positioning that communicated value instantly to both corporate buyers and HR professionals.
Solution
The Write Right editorial strategy team began with a content positioning audit — a deep analysis of his manuscript outline, audience profile, and competitors. Through this process, we helped him:
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Narrow his focus from general “leadership advice” to a four-step, results-based framework designed for mid-level managers.
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Reframe his title to “The 4-Step Growth Framework for Mid-Level Managers” — clear, actionable, and SEO-friendly.
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Align his chapters with client transformation stories and measurable outcomes.
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Optimize tone and structure for professional readers and LinkedIn-driven visibility.
We also developed a book-to-business funnel, connecting his book’s messaging to his online lead capture system. This included customized calls-to-action, professional bio optimization, and social proof inserts within the book’s back matter.
Results
Within 90 days of publication, the author:
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Doubled his inbound leads from LinkedIn and email outreach.
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Was invited to conduct three paid corporate workshops.
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Saw a 42% rise in website traffic from branded searches related to his book’s title.
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Reported stronger conversions from readers who cited his book before booking a session.
Author’s Words
“Write Right didn’t just help me write a better book — they helped me design a better business tool. The shift in framing completely changed the way clients saw my value.”
Impact
This case study is now part of Write Right’s Author Positioning Program, which helps business and thought-leadership authors turn ideas into marketable frameworks that attract the right audience.
