Built for founders on LinkedIn

LinkedIn Content and Lead Generation That Turns Into Qualified Meetings

We're a LinkedIn lead generation company for founders, handling content and outreach end-to-end, writing in your voice, and working toward a qualified-meeting target we agree upfront.

Talk to Our Strategy Team Understand Your KPI

4.8 / 5 on Google

Write Right reviews

10+ years

in business

100% human-led

No bots, no automated DMs

Meetings from Month 1

Our objective from day one

Where Most Founders Lose LinkedIn's Value

Founders are often either absent from LinkedIn or posting without a clear direction. When content, outreach and sales operate separately, all that activity rarely turns into meaningful business opportunities.

The Silent Profile

Without a consistent presence, your expertise never reaches the people who could benefit from it.

Generic, AI-Sounding Posts

Posts that sound like everyone else’s make it harder to build the credibility your content is meant to create.

Untargeted Messaging

Sending the same pitch to hundreds of people who aren’t a good fit rarely leads to worthwhile conversations.

Content and Sales Working Apart

When your posts and outreach tell different stories, prospects notice the disconnect.

Talk to Our Strategy Team 30 Minutes

Who You'll Actually Reach

We build your outreach around a defined ICP: the markets you sell into and the people with the authority to say yes.

Where We Prospect

Researched through Sales Navigator, filtered by country and city.

India

United States

United Kingdom

European Union

Middle East

Australia

Who We Reach

Filtered by seniority, title and company size.

Founders

CEOs

CTOs

CXOs

Heads of Technology

Business heads

Selling somewhere else, or to a different title? We build the prospect list around your ICP, not a fixed database.

Two Engines, One Strategy

We manage founder-led content and targeted outreach together. Your posts show prospects what you know; our conversations put you in front of the right decision-makers. For the combined service, we agree on a qualified-meeting target upfront.

Engine 1

Content & Positioning

Build a credible LinkedIn presence around your experience and expertise.

Positioning shaped around your business and target clients
A content strategy based on your experience and point of view
Posts written by our team in your voice
Publishing and ongoing management
Monthly performance reporting

What we write

Thought leadership Founder stories Educational carousels Industry insights Content addressing buyer needs

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Engine 2

Outreach & Qualified Meetings

Start relevant conversations with the decision-makers you want to meet.

Ideal client profile and target market definition
Company and decision-maker research
100% human-led, personalised LinkedIn outreach
Follow-ups and conversation management
Progress measured against an agreed qualified-meeting target

How we target

Location Industry Company size Job title Seniority

Outreach starts the conversation.

We research and contact relevant decision-makers through your LinkedIn profile, with no bots or bulk messages.

Content gives them a reason to respond.

When they visit your profile, they see a clear point of view and expertise relevant to their business.

Choose one engine or both

Engine 1

Personal Branding

Our LinkedIn content service builds your visibility and authority as a founder. Your company benefits through you. No active outreach included.

Ask About Personal Branding

Engine 1 + Engine 2

Growth & Pipeline

Our LinkedIn lead generation for founders service actively builds qualified meetings, working toward a KPI we agree on together.

Ask About Growth & Pipeline

Inside a Typical Month

Real activity and performance benchmarks for a single founder profile on Growth & Pipeline. Every number is visible to you, every day.

What We're Working Toward

We start working toward qualified meetings from your very first month with us.

Step 1

400 to 600

Prospects Researched

Step 2

300 to 400

Connection Requests Sent

Step 3

25% to 40%

Typical Acceptance Rate

Step 4

60 to 120

Conversations Started

Outcome

Agreed KPI

Target Number of Qualified Meetings

8 - 12 posts

Content Published Monthly

Founder-led posts and carousels spanning thought leadership, stories, insights, and demand-generation content.

Reporting, Daily and Monthly

Daily

Requests sent, acceptances, new conversations, and follow-ups.

Monthly

Full funnel performance, meetings against KPI, content performance and the plan for next month.

How We Set Your KPI

A wide ICP performs differently from a narrow one. We study your market, offer, and decision-makers first, then calculate a realistic meeting KPI, never an arbitrary number pulled from a first call.

The One Question That Separates Us From the Rest

Tools promise features. Employees promise effort. Agencies promise deliverables. We combine three roles into one engagement, accountable for qualified meetings.

Writer

Voice and content

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Strategist

Positioning and ICP

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BDE

Research and outreach

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One Engagement

One Resource's Cost

	Outreach tool	In-house BDE	Content agency	Lead-gen agency	Write Right
Content in your own voice
ICP and positioning strategy	You handle this yourself	Partly	Positioning only	ICP only	Both, as one strategy
Sales Navigator research	You do it
Human-led, personalised outreach	Automated			Varies
Content and outreach working together
What you're accountable for	Messages sent	Activity completed	Posts published	Requests and replies	Qualified meetings
What you're paying for	A monthly subscription, plus the time your team spends running it	A full-time salary for outreach only, no content or strategy included	An agency retainer that covers content only, not outreach	An agency retainer that covers outreach only, not content	One retainer covering content, strategy and outreach together

Already Running a Sales Team?

We're not here to replace it. We own the LinkedIn channel end to end, from ICP to qualified meeting, then hand it to your team for the call, demo, proposal, and client onboarding.

Why Founders Work With Write Right

Not just another LinkedIn content agency. Not an outreach vendor. One accountable team turning LinkedIn into real pipeline.

Built Around a KPI, Not Just Activity

We don't measure success in impressions or connection counts. We calculate a qualified-meeting KPI from your ICP, market size, and offer, and that's what we're accountable for. If results lag, we revisit targeting and messaging rather than pointing to activity logs.

ICP Market size Decision-makers Offer Agreed meeting KPI

Genuinely Human-Led

No automation, no bots. A real person researches, personalises, and follows up with every single prospect.

Live From Month One

There's no separate setup phase. Positioning, content, research and outreach all start in your first month.

Built on Relevance, Not Reach

We'd rather message five hundred of the right people than five thousand random ones.

An Asset You Keep

Every connection and conversation happens on your own profile. It stays with you, and it keeps growing every month we work together.

Frequently Asked Questions

Will the content actually sound like me?

Yes. We start by understanding your tone, experience, and opinions before writing anything, then match your actual voice rather than a generic template. Every post is written and reviewed by a person, never AI-generated and published.

Is your LinkedIn outreach automated, or does a person handle it?

It's fully human-led. No bots, no automated DMs, no tool sending messages on your behalf. A real person researches each prospect and personalises every connection request and follow-up before it goes out.

We already have a sales team. Where do you fit?

We don't replace your sales team. We run the LinkedIn channel end-to-end- ICP, content, outreach, and qualified meetings, then hand booked meetings to your team for the call, demo, proposal, and close.

What exactly is your KPI?

On Growth & Pipeline engagements, the KPI is a target number of qualified meetings, not posts published or connections sent. It's calculated individually per client from your ICP, market size, and offer.

Why can't you tell me the KPI on the first call?

We'd rather calculate a realistic number than promise an arbitrary one to win the deal. That means first understanding what you sell, who buys it, and how broad or narrow your ICP actually is.

What if the outreach runs but the meetings don't come?

We treat that as a targeting problem, not a finished job. We revisit your ICP, messaging and response patterns and adjust from there. Sending outreach isn't the goal; qualified meetings are.

What does "starting from Month 1" mean?

Positioning, content, ICP research and outreach all begin in your first month rather than after a separate setup phase. It's not a guarantee of a closed sale in Month 1, it means pipeline work starts right away.

Do we keep the connections if we stop?

Yes. Outreach runs through your own LinkedIn profile, never an agency-owned account. If you stop working with us, every connection, conversation, and piece of content stays yours.

How much of my own time does this take each month?

Founder input is mostly upfront and periodic, sharing your opinions and experiences, and reviewing drafts or prospect replies that need your voice. We handle the day-to-day writing, research, outreach and follow-ups.

Should I pick Content & Positioning or Growth & Pipeline?

Content & Positioning fits if you want visibility and authority without active outreach, our LinkedIn content service in a nutshell. Growth & Pipeline fits if you also want active outreach and qualified meetings, our LinkedIn lead generation for founders offering. Still unsure which one? We'll help you decide on the strategy call.

Book your 30-minute strategy call

We'll learn your offering, your ICP and how you use LinkedIn today, then map a custom outreach plan with realistic KPIs.