Client Challenge
Riya Sharma, an author based in Delhi, had completed her early reader manuscript and initially approached private and CBSE-affiliated schools for adoption. Despite her efforts, adoption rates were lower than expected.
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Teachers found the reading level uneven for classes 1–3.
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Vocabulary and sentence structure did not always match NCERT or local reading standards.
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Lack of classroom-specific guidance slowed circulation.
Strategy and Implementation
Write Right applied a classroom-focused editorial review:
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Content Alignment:
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Adjusted language to suit Indian early primary school standards.
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Ensured age-appropriate vocabulary for classes 1–3 and aligned with CBSE and ICSE benchmarks.
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Flow and Readability:
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Reorganized paragraphs and dialogues for smoother read-aloud sessions in classrooms.
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Teacher-Friendly Resources:
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Created discussion questions, activity suggestions, and comprehension prompts for easier classroom integration.
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Results
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Classroom orders increased by 30% within three months across Delhi, Bangalore, and Mumbai.
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Teachers noted better student engagement and improved comprehension.
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Riya could now confidently pitch the book for adoption across other Indian states and private schools.
