Client Challenge
Riya Sharma, an author based in Delhi, had completed her early reader manuscript and initially approached private and CBSE-affiliated schools for adoption. Despite her efforts, adoption rates were lower than expected.
Teachers found the reading level uneven for classes 1–3.
Vocabulary and sentence structure did not always match NCERT or local reading standards.
Lack of classroom-specific guidance slowed circulation.
Strategy and Implementation
Write Right applied a classroom-focused editorial review:
Content Alignment:
Adjusted language to suit Indian early primary school standards.
Ensured age-appropriate vocabulary for classes 1–3 and aligned with CBSE and ICSE benchmarks.
Flow and Readability:
Reorganized paragraphs and dialogues for smoother read-aloud sessions in classrooms.
Teacher-Friendly Resources:
Created discussion questions, activity suggestions, and comprehension prompts for easier classroom integration.
Results
Classroom orders increased by 30% within three months across Delhi, Bangalore, and Mumbai.
Teachers noted better student engagement and improved comprehension.
Riya could now confidently pitch the book for adoption across other Indian states and private schools.
