Background
A debut Indian author uploaded her EPUB to Apple Books publishing, but the submission was rejected. Issues included missing alt text for images, inconsistent headings, non-standard fonts, and improperly formatted images.
Challenges
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Apple Books has strict EPUB compliance rules; even minor errors lead to rejection.
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The author had no prior technical experience with EPUB formatting or accessibility standards.
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Rejection would have delayed the launch and affected pre-order momentum on Google Play.
Action Taken by Write Right
Write Right restructured and optimized the EPUB for Apple Books and Google Play:
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Embedded alt text for all images to ensure accessibility.
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Standardized fonts and corrected heading hierarchy for improved readability.
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Optimized images to meet platform specifications.
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Verified metadata and cover files for both platforms.
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Re-uploaded the corrected EPUB, ensuring approval in less than 48 hours.
Results
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EPUB was approved in 48 hours, enabling a smooth simultaneous launch on both platforms.
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Post-launch feedback confirmed a better reading experience and reduced technical complaints.
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Rankings improved due to proper formatting and accessibility, increasing visibility.
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Author learned the importance of professional technical editing for long-term platform success.
