Client: Entrepreneur & Corporate Speaker, Bengaluru
Book Topic: Leadership & Management in Startups
Objective: Publish a business book quickly to enhance professional credibility, attract media attention, and generate speaking opportunities.
Challenge: Tight timeline of 6 weeks and a need to establish the client as a thought leader in the competitive corporate space.
Our Approach:
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Publishing Process:
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Manuscript Editing: Intensive line and structural editing to ensure clarity, actionable insights, and strong narrative flow.
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Professional Typesetting: High-quality formatting for hardcover, paperback, and e-book formats.
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Premium Hardcover Printing: Limited first edition of 500 copies with embossed cover for branding impact.
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Metadata Optimization: Keywords, author bio, and book description crafted for Amazon, Flipkart, and LinkedIn promotion.
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Marketing Strategy:
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LinkedIn Campaigns: Targeted posts reaching 12,000 corporate professionals, promoting thought leadership content.
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Email Marketing: 3 pre-launch newsletters to the client’s corporate network and industry mailing lists.
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Webinars & Online Events: Hosted 5 pre-launch webinars with 50–150 attendees each, focusing on leadership lessons from the book.
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PR & Media Coverage: Secured mentions in 3 industry-specific newsletters and business blogs.
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Paid Ads: Targeted LinkedIn ads for book downloads and webinar sign-ups, optimizing for engagement and lead generation.
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Results:
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Book Sales: 750 hardcover copies + 1,200 digital copies sold within 2 months.
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Professional Impact: Book led to 8 paid speaking engagements totaling ₹4 lakh in fees.
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Brand Growth: LinkedIn engagement increased by 35%, profile views doubled, and several corporate partnerships were initiated.
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Media & PR: Multiple mentions in leadership and entrepreneurship forums, elevating client authority.
Key Takeaway:
A strategically published business book can be a powerful branding tool, directly converting into revenue and credibility for professionals.
