Client: First-time author of a middle-grade book
Objective: Maximize visibility in schools within six months
Challenges:
Uncertainty about which children’s book publishers in India could handle school adoption.
Limited knowledge of marketing strategies for classroom engagement.
Write Right’s Approach:
Publisher Evaluation: Reviewed multiple options for school network penetration and catalog inclusion.
Manuscript Refinement: Provided editing support to ensure readability and pedagogical alignment.
Marketing Strategy: Coordinated storytelling sessions, teacher endorsements, and bulk order pricing.
Results:
Adoption in 50+ schools.
Retail reach extended to 200+ locations nationwide.
Positive feedback from educators and children, informing future editions.
Key Takeaway: Strategic publisher selection combined with end-to-end support from Write Right accelerated adoption and maximized exposure for a debut author.
