Overview
Priya Deshmukh, a motivational speaker from Hyderabad, had self-published her first book “Unshakeable Mindset” on Amazon. Despite solid content, her book saw little traction, selling only 150 copies in 6 months. She turned to Write Right to relaunch professionally.
Challenges
Her existing listing struggled with:
Dull cover and non-SEO title
Poor formatting and inconsistent typography
Low keyword reach in “Self-help” and “Motivational Books”
Our Strategy
Write Right overhauled her Amazon presence:
Rebranding: New title, subtitle, and cover boosted click rate by 54%.
Editing & Formatting: Enhanced layout readability, reducing bounce rate.
SEO Optimization: Added targeted keywords like “personal growth” and “mindset change.”
Pricing & Ads: Set Kindle price at ₹149, paperback ₹299, and ran a ₹10,000 ad campaign.
Results
In just 45 days after relaunch:
Monthly sales rose from 25 to 92 copies (270% growth)
BSR improved from #320,000 to #18,700
Average rating increased to 4.6 stars from 3.8
Generated ₹58,000+ royalties in 2 months
Key Takeaway
A targeted rebranding and keyword strategy helped Priya’s book gain visibility and credibility among motivational readers.
