Client: Indian fiction author (self-published with Write Right)
Challenge: The author’s book was initially categorized under “Asian Mythology,” a broad and highly competitive category. Despite a strong manuscript and quality cover, the book was getting low clicks and minimal early sales. Many potential readers were unable to discover the book organically due to poor categorization.
Solution:
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Write Right analyzed the manuscript and identified a more precise sub-niche: “Mythic Fantasy.”
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Additional KDP browse paths were requested after publishing to improve discoverability in Amazon search.
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Seven keyword slots were optimized using long-tail, intent-driven terms to align with readers’ search behavior.
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The title and description were refined, ensuring the primary keyword appeared in the first 180 characters.
Outcome:
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CTR improved by 38% in just 10 days, meaning more users clicked from search and browse pages.
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Bestseller Rank (BSR) improved faster, allowing the book to appear in top positions for niche categories.
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Early sales momentum increased without any paid ads, demonstrating organic discoverability growth.
Expert Insight (Write Right): Narrow, long-tail categories reach actively searching readers. Books in broad categories often get buried, reducing visibility and CTR. Strategic category selection accelerates both algorithmic and AI-driven discoverability.
