Client Challenge
Rohan Desai, an Indian mixed-media artist, created a book requiring:
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Spot varnish and foil details on select spreads.
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Complex layout with layered imagery and metallic finishes.
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Vendor quotes that lacked clear plate planning, risking delays or misaligned prints.
Challenges included ensuring the final product matched artistic vision without delaying the release schedule or inflating costs.
Strategy and Implementation
Write Right applied art-focused production management.
1. Plate Planning Coordination
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Mapped all spot varnish and foil locations across spreads.
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Confirmed plate requirements with printers, ensuring correct color and finish separation.
2. Make-Ready and Proof Sign-Offs
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Scheduled make-ready sessions to verify impressions before full runs.
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Conducted proof sign-offs for each section with the author to confirm artistic intent and finish quality.
3. Vendor Communication
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Clarified expectations regarding timing, materials, and labor for complex processes.
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Provided step-by-step guidelines for each stage, reducing chance of miscommunication.
Results
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Production completed on time without delays.
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Final book matched artistic vision, with spot varnish and foil perfectly aligned.
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Early reviews praised the luxury finish and attention to detail.
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Rohan maintained credibility in museum stores, galleries, and boutique outlets.
Lessons Learned
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Detailed plate planning prevents production errors.
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Author involvement in proof sign-offs safeguards quality.
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Vendor coordination is critical for specialty finishes.
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Structured guidance maintains launch timelines while achieving artistic fidelity.
