Client Challenge
Priya Singh, an Indian fashion author, produced a luxury coffee-table book with:
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Layflat spreads, oversized dimensions, and glossy finishes.
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Total weight exceeding 3 kg per copy, causing handling and shipping issues.
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Early shipments with dented corners and stressed spines, risking retailer dissatisfaction.
Challenges included maintaining visual appeal and physical integrity for gallery and boutique adoption while minimizing additional costs.
Strategy and Implementation
Write Right applied a Heavy-Book Standard Operating Procedure (SOP) to address structural and handling challenges.
1. Reinforced Packaging
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Recommended double-wall cartons and internal bracing for heavy books.
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Added corner guards and edge protection to prevent shipping damage.
2. Environmental Protection
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Included shrink-wrap and desiccants to prevent moisture damage during transit.
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Coordinated with shipping partners to ensure handling instructions were clear.
3. Vendor Coordination
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Worked with printers to confirm packaging tolerances and minimize manual handling errors.
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Ensured warehouse staff and distribution centers were aware of special requirements.
Results
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Damage rate dropped dramatically from 18% to 2%, protecting product quality.
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Galleries and stores received pristine copies, enhancing professional reputation.
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Early sales increased due to positive reception of the high-quality presentation.
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Priya maintained a premium retail price without compromising quality or profits.
Lessons Learned
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Packaging matters as much as printing quality for heavy luxury books.
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Environmental controls reduce returns and complaints.
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Vendor coordination ensures consistency across all shipments.
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SOPs allow scalability, even for large print runs or international distribution.
