Background:
Indian authors often question whether to publish in English or regional languages first. This client wanted maximum reach without doubling marketing effort.
Challenge:
Balancing local language traction with international visibility for NRI readers, while ensuring readability and proper formatting in both scripts.
Solution:
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Step 1: Launch Hindi edition to capture strong local readership.
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Step 2: After six months, release English edition targeting metro cities and NRI audiences.
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Write Right provided editorial, formatting, and production support in both scripts, avoiding transliteration issues.
Outcome:
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Regional traction: High sales and engagement in Hindi market.
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Global reach: English edition accessed diaspora readers, increasing visibility without additional marketing costs.
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Revenue and discoverability increased across both markets.
Expert Insight:
A Senior Hindi/Tamil Editor at Write Right comments, “Proper script handling and phased bilingual launches maximize reach while minimizing risk.”
