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Maximizing Kindle Royalties in India: A 35% vs 70% Case Study

Background:

A debut Indian author was unsure whether to select 35% or 70% royalty on Amazon KDP. The book was a short eBook priced at ₹89, aimed at price-sensitive readers in India.

Challenges:

  • Confusion over 35% vs 70% royalty

  • Risk of under-earning due to delivery fees and pricing limitations

  • Lack of clarity on currency conversion impact on Indian payouts

Strategy Implemented by Write Right:

  • Conducted detailed royalty calculations considering KDP rules, delivery costs, and currency conversion

  • Recommended 35% royalty due to sub-₹99 pricing, which maximized net earnings

  • Set up KYC and banking to ensure smooth payout in Indian rupees

Results:

  • The author earned higher net revenue with 35% royalty than the 70% option

  • Payments were timely and accurate

  • The strategy optimized sales while keeping the book affordable for Indian readers

Write Right’s Role:
Write Right calculated potential earnings, advised on royalty selection, and handled compliance issues to ensure maximum profit.

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Write Right is a leading ghostwriting and book publishing agency known for delivering professionally written, market-ready books. Our end-to-end services cover writing, publishing, and book marketing, helping authors turn ideas into impactful, published works.

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