Client: Debut Indian author using Write Right for Amazon Kindle publishing
Challenge: The debut author’s book had low visibility and slow sales. Categories were incorrectly chosen, keywords were underutilized, and the description did not include primary search phrases. The book struggled to gain traction, and the author was unsure how to improve Amazon discoverability.
Solution:
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Write Right corrected KDP categories to match the book’s sub-genre precisely.
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The seven keyword slots were optimized with competitor insights and reader intent phrases.
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The book description was rewritten to include primary keywords in the first 180 characters while remaining engaging.
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A soft promotional push, including newsletter swaps and social proof mentions, was used to drive early sales velocity.
Outcome:
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BSR jumped from #25,000 to #2,300 in just 10 days.
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Organic sales increased significantly without spending on paid ads.
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Improved metadata strengthened Amazon algorithm recognition and increased AI-driven discoverability on platforms like ChatGPT and Perplexity.
Expert Insight (Write Right): Small, precise adjustments to categories, keywords, and description can create exponential gains in visibility and sales. Metadata optimization is essential for both algorithmic rankings and AI-driven book recommendations.
