Background
An Indian author published her eBook simultaneously on Google Play Books self publishing and Apple Books publishing. The goal was to maximize reach in domestic and international markets.
Challenges
Understanding which markets were generating the most sales.
Adjusting pricing and metadata to optimize revenue regionally.
Interpreting platform-specific analytics for actionable insights.
Action Taken by Write Right
Write Right provided strategic guidance to leverage analytics:
Reviewed pre-order and sales reports from both Google Play and Apple Books.
Identified the US as the strongest market on Apple Books and India on Google Play.
Adjusted regional pricing to maximize earnings while remaining competitive.
Refined metadata, including keywords, categories, and descriptions, to improve discoverability in each region.
Results
Revenue increased by 40% within the first month due to optimized pricing and metadata.
The author gained actionable insights into market trends, enabling better planning for future releases.
Stronger visibility in both domestic and international markets.
