Background
An Indian author wanted to expand her reach beyond India by publishing her eBook on both Google Play Books self publishing and Apple Books publishing. The goal was to target domestic readers on Google Play and global audiences on Apple Books.
Challenges
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Coordinating pre-orders, metadata, and promotions across two platforms.
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Monitoring visibility metrics and rankings in real-time.
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Adjusting pricing and promotions to optimize sales for different regions.
Action Taken by Write Right
Write Right provided full multi-platform publishing support:
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Optimized metadata for maximum discoverability on both Google Play and Apple Books.
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Coordinated pre-orders and launch-week promotions across platforms.
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Monitored downloads, rankings, and visibility metrics for timely adjustments.
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Ensured all tax and account compliance was completed accurately.
Results
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Domestic sales increased through Google Play in India.
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Apple Books drove engagement in North America and Europe.
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Global downloads increased by 50% in the first month.
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Multi-platform visibility established a strong international presence for the author.
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Author gained actionable insights for future book releases.
