Client: Parent-author creating an educational storybook for ages 4–8
Objective: Fast-track school adoption while maintaining creative control
Challenges:
-
Trade publishers offered slower timelines (9–12 months) and limited school reach.
-
Concern about illustration quality and ownership rights.
Write Right’s Approach:
-
School-Distribution Publisher Partnership: Selected a publisher specializing in bulk school orders.
-
Manuscript & Illustration Guidance: Coordinated with illustrators and refined manuscript based on test-reading sessions with children.
-
Marketing Execution: Implemented storytelling events, social media campaigns, and teacher outreach.
Results:
-
Book adopted in 50+ schools within six months, significantly faster than trade-only approaches.
-
Retail presence achieved in over 200 stores, including online platforms.
-
Positive student and teacher engagement led to requests for repeat orders and workshops.
Key Insight: Leveraging Write Right’s expertise in publisher selection, school networks, and marketing ensures parent-authors achieve faster adoption, wider reach, and impactful engagement with young readers.
