Background
A mid-career Indian author wanted to launch a new non-fiction title with strong early momentum. She aimed to utilize Google Play Books self publishing pre-orders and Apple Books publishing pre-orders simultaneously to generate visibility and sales.
Challenges
Understanding the different pre-order mechanics for Google Play vs Apple Books.
Coordinating advance review copies (ARCs) for reviewers without disrupting tax compliance.
Optimizing metadata for both platforms to ensure discoverability.
Scheduling discounts and promotions strategically to maximize pre-orders.
Action Taken by Write Right
Write Right implemented a full-scale pre-order plan:
Set up Google Play pre-orders with a limited-time discount to incentivize early buyers.
Distributed ARCs to selected reviewers, generating early feedback.
Optimized Apple Books metadata, including title, categories, and keywords.
Coordinated pre-launch campaigns via email and social media for both platforms.
Ensured complete tax compliance and account readiness to prevent payout or approval delays.
Results
Secured 300 pre-orders in the first two weeks.
Apple Books pre-orders gained traction, improving visibility and ranking in the first week.
Launch-week sales exceeded expectations by 35%.
Boosted long-term discoverability, establishing the author’s presence on multiple platforms.
