Background
A mid-sized educational publisher sought to expand its reach across multiple Indian states while maintaining curriculum alignment with CBSE and state syllabi. They wanted to offer textbooks in Hindi, Marathi, and regional languages.
Solution
Partnering with Write Right, the publisher created syllabus-aligned textbooks with regional editions, teacher guides, and workbooks. Library and institutional tie-ins were leveraged to ensure wide adoption.
Implementation
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Developed 150 textbooks and 50 teacher guides across regional languages.
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Ensured syllabus alignment and regular updates.
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Engaged libraries and schools for bulk procurement.
Outcome
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Adoption in 300+ schools across 5 states within one year.
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Regional editions accounted for 45% of total sales.
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Institutional bulk orders reduced printing costs by 30%.
E-E-A-T Insert
Shivani Rao, Director, Write Right:
“Regional editions combined with strong institutional tie-ins ensure maximum adoption and minimize the risk of unsold inventory.”
