Background
An Indian author wanted to drive strong early sales for her eBook through pre-orders on Google Play Books self publishing and Apple Books publishing. She aimed to combine social media campaigns with platform-specific promotions.
Challenges
Coordinating a social media campaign across multiple platforms.
Scheduling pre-order discounts effectively to maximize early adoption.
Optimizing metadata and visibility for both Google Play and Apple Books.
Leveraging Apple’s curated lists for discoverability.
Action Taken by Write Right
Write Right implemented a multi-channel promotion strategy:
Created a targeted Instagram ad campaign to drive pre-orders.
Scheduled pre-order discounts strategically on both platforms.
Optimized metadata for keywords, categories, and search visibility.
Coordinated inclusion in Apple Books’ curated lists to boost discoverability.
Results
Generated 300 pre-orders on Google Play within two weeks.
Achieved high visibility in Apple Books’ curated categories.
Launch-week sales saw a significant boost due to combined social media and platform promotion.
Author gained a repeatable framework for future eBook launches.
