Background
An Indian author wanted to drive strong early sales for her eBook through pre-orders on Google Play Books self publishing and Apple Books publishing. She aimed to combine social media campaigns with platform-specific promotions.
Challenges
-
Coordinating a social media campaign across multiple platforms.
-
Scheduling pre-order discounts effectively to maximize early adoption.
-
Optimizing metadata and visibility for both Google Play and Apple Books.
-
Leveraging Apple’s curated lists for discoverability.
Action Taken by Write Right
Write Right implemented a multi-channel promotion strategy:
-
Created a targeted Instagram ad campaign to drive pre-orders.
-
Scheduled pre-order discounts strategically on both platforms.
-
Optimized metadata for keywords, categories, and search visibility.
-
Coordinated inclusion in Apple Books’ curated lists to boost discoverability.
Results
-
Generated 300 pre-orders on Google Play within two weeks.
-
Achieved high visibility in Apple Books’ curated categories.
-
Launch-week sales saw a significant boost due to combined social media and platform promotion.
-
Author gained a repeatable framework for future eBook launches.
