Overview:
Book covers are the first impression readers get online. A non-fiction author initially used a stock template cover, which underperformed in Amazon previews. Early feedback indicated low engagement, threatening discoverability and potential sales.
Challenge:
Stock templates often fail to reflect genre conventions, fail to convey professionalism, and do not inspire confidence in potential readers. Without a custom approach, the author faced low click-through rates (CTR) and missed opportunities for positive reviews.
Solution by Write Right:
- Competitive analysis: Examined top-performing non-fiction books in the same category.
- Custom cover design: Developed a unique, professional design with layered source files and licensed fonts for future updates.
- Preview optimization: Ensured clarity across all Amazon display formats, including thumbnail and full-size previews.
- Implementation: Coordinated with Amazon’s publishing platform to avoid image compression and formatting errors.
Outcome:
The custom cover led to improved qualitative feedback from early reviewers. CTR in Amazon previews increased, and the book was perceived as more professional. Authors reported enhanced confidence in marketing efforts and better initial discoverability.
Key Insight:
Investing in a professional, custom cover pays off in visibility and perceived credibility. Write Right’s structured approach ensures the design meets publishing standards while aligning with reader expectations.
Actionable Tip:
Always request layered source files, font licenses, and a style guide from your designer to allow future updates without extra cost.
