Content is the king when we think about marketing! When Google crawlers index your content, they look for that uniqueness, and the same is achievable through some strategies and tricks. But, to keep your content unique and engaging, you need to keep up with the trends of content marketing that rule the market.
Several factors determine the SEO needs of these crawlers. Most businesses look to provide high-end organic content for the audiences to achieve SEO, but many lose relevance due to content irrelevance and low-engagement content. So, to keep your content relevant and engaging, let us discover the upcoming trends to watch out for in 2020.
- Organic Content:
Organic content is the most natural form of content. It is like offering the audiences what they are seeking for more naturally! Organic keywords are the most searched for content marketing keywords today. It is interesting to know that changing and revamping of old blog posts with new content and images can increase organic traffic by as much as 111%.
Thus, creating new content for organic searches or revamping the old ones, strategizing your content marketing for organic results, is the current and upcoming trend that will rule in 2020.
- Personalized Content:
Personalization is the new mantra of content marketing. It offers marketers to get up close and personal with their audiences and audiences to feel the royalty of being unique. With 87% of consumers believing personally relevant branded content for positive influences on how they think about a brand, personalized content surely counts as a powerful strategy.
In 2020, brands need to be more active with the content marketing strategies that are personalized according to the preferences of the audiences, taking into consideration their demographics, needs, and issues.
- DIY content:
DIY or Do it Yourself has been an engaging marketing tool over time. Many marketers and content creators capitalize on the gamification technique of this content marketing strategy. In this strategy, marketers can involve their audiences for content creation and induce participation.
We have already seen Social Media Platforms suing such content marketing strategies to keep their audiences engaged with the platform. Such a strategy should be leveraged to achieve more user-generated content.
- Voice Search Content:
Smart devices based on the Intenet of Things(IoT) have already changed the e-commerce paradigm and introduced voice commerce. To capitalize on the voice commerce paradigm, marketers should create content marketing strategies around smart devices and their intelligent technologies.
The global smart speaker market is set to grow from $1.57 billion in 2017 to $11.79 billion by 2023, at a compound annual growth rate of 34.44% for the forecast period of 2018 to 2023. The scope of voice commerce in content marketing can be decided upon its large market size and higher userbase. Smart Devices also provide relevant user data that can help marketers design the content to be more personalized and according to the needs of the consumers.
- Social Media Content:
Last year, social media content saw a massive jump in its importance in the content marketing realm. Though this is not a new trend, 2020 is set to see Social Media content get more engaging and enticing for marketers to pounce on. With over 3 million active users, Social Media platforms boast off an audience that involves content creation and engagement daily.
For content marketers, social media has been and will remain the city of gold! With influencers and users that engage in content sharing with their community, Social Media content marketing strategies are set to rule the marketing plans and design in the upcoming 2020.
Signing off: It is 2020, and we are yet to witness many new upcoming trends that will redefine the content marketing paradigm. But, the above content marketing trends will be the flag bearers for their movements to follow. Businesses and marketers need to understand the essential metrics and requirements of catering these content types to their audiences.
These trends will also allow marketers to attract more traffic towards their content and improve the conversion rate. Content marketing strategies as such can boost SEO too. There is no denial of the fact that these trends will set the content marketing strategies on a roll!