Technology innovation on marketing proliferates, and foresight on how customers will perform and which profits they wish to have are arduous to achieve. We have always observed tremendous digital marketing innovation trends and marketing interest at every point in time. In 2020 digital marketing shifted to the imperative medium as patrons adhered to their screens as lockdowns towered over the countries.
In the last few years, print marketing has gradually but clearly faded into digital marketing – the recent pandemic helped expedite the irrevocable moments of the outgoing trend. Digital marketing became the centre stage, and the industry flourished. Digital marketing is evolving at a meteoric pace, making it more complicated for businesses to keep up with the latest industry norms.
Below, we’ll incorporate some of the most important digital marketing trends of 2021, to proffer you a head-start. Consider these marketing trends, and it will help your business not just survive but flourish in this era of innovation.
Data Ethics Modern Epoch
The essential thing we discovered this year is that online tools have become a real salvation. The higher the percentage of people going online, guarding their privacy and data is even more critical. People consider brands to protect their data and be apparent about how they handle it and what they offer in return.
The industry is accommodating to satisfy people’s needs, and in 2021 the discussion encompassing data ethics will spin into action for many brands. The complete digital ecosystem only operates if it can be trusted by the consumers. Data ethics is a method of choosing to do what’s best for people, rather than just a compliance foundation. This is a complicated issue, so the companies consider it and want to get it precise. “At Google, we believe in data ethics as a set of principles that notify everything we do”. A recent critique of Google clients in EMEA (Europe, Middle East, and Africa) aimed out a broad majority enduring discussions about data ethics at an administration level.
Voice Search Optimisation
Google claims that by 2021, 75% of searches will be carried out by voice search. Voice-activated SEO and general SEO doesn’t contribute similar results.
To optimise the voice-activated SEO, we concentrate on putting long-tail keywords, utilising FAQ sections, and practising proper on-page SEO optimisation for mobile devices.
The Search Engine Watch reviewed and found out that 27% of internet users employ voice search on mobile devices.
Video Marketing – An Innovative Outlook
Top-quality content has been the foundation of any great digital marketing plan for several years now. Still, the content arrangement’s search is evolving. The rage of blogs, in the 2000s and early 2010s, is long gone.
Between Instagram, YouTube, and embedded ads, the video has unquestionably emerged as the oracle to succeed when it comes to content. In 2020 the Live Streaming industry increased by 95 per cent and surely will grow in 2021. Overall watch time of online video has risen, with YouTube on TV growing by 80% year-on-year (YoY) in March 2020. This variation opens up possibilities for brands to connect with consumers in new ways.
As the global pandemic mandated stay-at-home orders, people all across the globe shifted to video to stay connected. And in literally no time at all, “hopping on a zoom call” became the new thing to say.
The great discovery for marketers is that there’s an urge for almost every form of video content out there: long and short form, animated, live-action, comical, educational, and so many more. All one needs to do is produce content that correctly displays the brand, and there’ll be viewers for it.
We totally agree that for the past several years, video marketing is rising to a new height. The industry will not stop growing, and it only will get more productive with every further expansion.
Chatbot in Business Growth
Many marketers assume that the chatbot takeover has already taken place, and they are acquitted in believing so. Only 32% of business firms were using chatbots in 2017. By 2018, 70% of the business firms were intended to put the technology into operation.
Chatbots are still continuing to be an essential element of digital marketing in 2021. This AI-based technology employs instant messaging to chat in real-time, day or night, with your clients or site visitors.
Customers prefer communicating with chatbots as they are active 24/7, deliver answers hastily, revives the entire shopping history accurately, and is always poise. These pragmatic assistants offer excellent customer service by satisfying customers’ automating repetitive tasks and expectations; which indicates that the consumer can focus on other important work.
2020 and 2021 will be recognised as breakthrough years in chatbot progression. It has finally reached a level of conversational inclination that has received a wide acceptance among consumers. If you’ve been suspicious of using them on your site, put your fears aside — the change is here.
UGC a Dominant Resource
This is definitely not unusual, but just like video marketing, UGC marketing in 2020 really skyrocketed. User-generated content (UGC) is a powerful source for marketers. The audience is encouraged to share unparalleled content by granting them an incentive, such as partnering with them or proffering a discount.
User-generated content involves those images, videos, or reviews of those brands that re-post all the time. They’re honest, real, candid and super relatable. UGC strategy can instantly boost brand engagement and drive growth rates. Many people notice their favourite brands and their services and products. UGC can be as essential as blog comments, or it can use the kind of blog posts, images and videos designed by users.
As we move ahead into 2021 with a changing world, where digitisation is the business driver, digital marketing trends mentioned above will be critical. We could see that for anyone in digital marketing, innovation is an indispensable part of the business. Intelligent chatbots and UGC are in for 2021. One must look forward and aim to adopt new tools, technologies, and approaches to obtain an advantage over their opponents. Therefore one cannot afford to neglect these emerging digital marketing trends.