Introduction
Content in today’s world is the king of digital platforms. Publishing blogs in the online world can be challenging, as how to deal with SEO in the blogs. Search Engine Optimization is the tool used to increase blog visibility and performance on the platform. While using the blog writing service, SEO becomes an important way of attracting the audience by keeping their needs and interests in the writing. SEO helps in finding relevant blogs as the audience wishes to read in accordance with their interests. Writing a blog requires skills; attracting the audience to the blog requires SEO. Writing SEO oriented blogs might seem a difficult task at the start, but once understood and learnt, SEO becomes an easy tool to operate along with blog writing.
What is SEO?
SEO stands for Search Engine Optimization. SEO is the process of getting organic traffic to the website. SEO helps a website, blog, or article to stay on the top of the search on Google to increase and maintain traffic on the particular website. SEO based content is given the basic priority in the search engine. Researchers have found that most people don’t look past the first page of search results. It becomes important for blogs, and articles to be SEO based in order to be on the top search to maintain the traffic.
For example, if someone searches ‘trip to Dubai’, that means they are likely looking for the itinerary, the places to visit in Dubai, and the cost of visiting Dubai. Every website on Google with the same will come up on the screen. It is a bit difficult task, but SEO helps in all the arrangements. This way, all the relevant and important searches related to Dubai will appear on the screen for the searcher to study.
These days, SEO is considered an important element of marketing. SEO is a process which helps the searcher to look for what is searching. Google and other platforms are huge, the online world is vast and being able to find what one is looking for can often become a difficult task. In all these procedures, SEO helps. SEO works in an algorithm that helps the audience to search for exactly what they are looking, for by avoiding unnecessary surfing on the internet. It relies on the algorithm on how to rank the pages in accordance with the keywords to make it easy for the audience to come through the best search. SEO is organic search with Google’s algorithm and it is different from paid advertising. Google’s role is to connect the search with the right content. SEO is important in today’s world because most searches start with Google. As a result, Google’s algorithm decides what is to be searched online. If the search does not spear on the top lists, the business might be losing some serious money, so it becomes important for the businesses to have SEO based content for their websites and blogs and articles.
The search engine works on three functions:
1. Crawling:
The first step is crawling in which the search engines send out web crawlers to find new pages, pdfs and record information about them. These web crawlers are called ‘robots’ or ‘spiders’. Their main purpose is to find new content available on the internet. Crawlers also visit the websites or pages that update regularly, which is why it is advised for businesses to update their content regularly. Search engines crawl the web pages by following links of the initial pages. Therefore if a business has a page linked to another, then the crawlers will take the audience to the next page linked.
2. Indexing:
The second step is indexing which means the crawlers will list down the pages that they find important and relevant and the pages that they don’t. This way the crawlers will decide whether to use the found page or not. If the crawled page is found important, then it will be added to the index. This index is used at the final stage of ranking. Most pages that are found unique and important can be retrieved and added to the index. Often web pages or contents are not indexed when they are found to be duplicated, of low quality or if the page is considered of the wrong domain.
3. Ranking
This step can only happen after the crawling and indexing steps are complete. The ranking is the most important step in the process. Once the search engine has crawled and indexed any website, only then can it be ranked. There are more than 200 ranking signals on the search engine. Some examples of the search engine can be defined as:
- Keywords presence in the title tag
- Website reputation
- loading speed of the web page
What is blog writing and SEO oriented BLOG?
A blog is a web journal, on an online platform where the owner presents information related to any topic. When blogs first emerged around 1944, people used them mostly to share personal lives, including their interests and experiences. Over time, the blog became a place to share marketing strategies and now is used as a platform to run the business online. The blog has emerged a lot over time, yet people use the most standard way of blogging by using these elements.
- Header
- Body
- Sidebar
- Footer
Blogging is the process of managing a blog, from generating an idea to publishing it. Business blogging is done to manage business content and post about the marketing of the business.
SEO blog is the process of using technical and on-page SEO techniques to increase the blog’s visibility in organic search. While writing a SEO oriented blog, there are two primary goals:
- To make sure the search engines can find and understand the blog posts so that they can be delivered to relevant searchers,
- To make sure that audience-friendly content is created keeping their interests in mind.
SEO is a long game. It takes time to see the results. But it is necessary to have an SEO friendly blog to sustain on the online platform.
Tips and Tricks to Writing SEO Oriented Blog
1. Identify the target audience
Before starting a blog, the blogger must identify the audience they wish to target. The interests and thoughts of the audience must be kept in mind. Content must be based on what is trending and what is right for the business by keeping the thought of the targeted audience in mind.
2. Find the right topics
One must think well before starting a blog. The message of the piece must be clear before starting the blog. Through that, the topics can be created. What’s the purpose of the blog? It must be clear from the very start. The structure of the blog must be clear and well-designed. The title must be sorted in the initial stages. The blog then revolves around the title. The title gives an essence to the whole structure of the blog. Some bloggers prefer this step as the last part, after completing the blog to come up with the best title. Writing a good and attractive title is important for an SEO friendly blog. A good title must contain the keywords, which makes it easy for the search engine.
3. Optimise the meta description
Just like the title, a meta description is equally important. The description gives an insight into the blog and what is it about. Meta description must be around 150-200 words, keeping the essence of the blog intact.
4. Use headings correctly
Headings are important as they define the sub-set of the blog. The main Heading 1 is the same as the title. Heading 2 and Heading 3 define the main part of the blog, the content on the blog. They carry the essence of the blog. The heading is important because often the readers skip the whole blog and just go through the headings to get friendly with the topic. It saved them time and energy. Heading must be relevant to the topic and must try to contain the keywords of the blog. Small paragraphs must be used and the use of bold, italics and other usable formats must be done to make a presentable blog.
https://www.contentkingapp.com/academy/headings/ – the ultimate guide to using H1 to H6 in content.
5. Keep the paragraphs short
In the busy world, often people fail to read long blogs. They lose interest after certain sentences. So, the paragraphs must be written in a short format, keeping valid points in mind. Often long paragraphs become boring and if there is a space between paragraphs, it catches the eye of the reader.
6. To add links wherever necessary
Whenever a blog is written, it should be associated with other blogs, that are relevant to the blog. This way, it gives away to the audience to search for the topics of their interests and what they are looking for. Already published links must be added whenever required. Internal Linking is important and beneficial to SEO related content as it helps in a better search of the blog. It is a great way to keep users intact and help them read more.
7. Make use of keywords
Keywords help in better search engine mechanisms. Having target keywords helps in quick searches and maintaining the traffic of the blogs. The keywords must not be forced; they must flow naturally in the blog. The keywords may be used in the title, the headings, the context of the blog and also in the conclusion. In the blog. Synonyms must be used to avoid repetition of the words.
8. Optimize the length of the blog
It is shown in studies that longer blogs do better than short ones as they tend to receive more likes and mentions on social media. That does not mean that short blogs don’t do well. Writing a blog requires a particular way of scripting the whole post and a blog is written for the sake of a conclusion. That means the writer has a lot to say about the topic and it must be cultivated in the blog. An ideal blog must be created exactly in the length that it should be, by adding all the relevant content in mind. In the matter of making it lengthier or short, the important points must not be missed out or must not be stretched unnecessarily.
https://www.contentpowered.com/blog/study-words-average-blog/ – how many words make the average blog.
9. Usage of images and other media elements
Blogs must be made attractive. Usage of images, charts and pie must be done to keep the reader interested in the blog. Charts and pie give an insightful of the blog. Images can be taken from relevant sources and must be in relation to the blog.
10. Keeping the content up-to-date
In a world where every day is a new trend, content must be up–to–date. If the content is updated regularly, it helps in maintaining the index on the search engine. It helps in bringing the audience back to the website to read the content. It helps in staying up with the trend of the world. In regularly update, it must be kept in mind that the blog must be high-quality and informative.
11. Avoid Duplication
The content created must be fresh. Original content is praised and applauded. Copied contents lose the trust of the readers and often can be found through plagiarism. In today’s world – a lot of content is available online, but coming up with an original work becomes a challenge. To avoid duplication, the blogger must work on the content with his original thoughts and not try to copy someone else’s work. It could lead to theft of content.
Conclusion
SEO oriented blogs have become an important work on the online platform. People rely on blogs to get information and knowledge about topics and other relevant issues. The blogger must be aware of these tips and tricks as they are the basic formatting guidelines of blog writing. The higher the quality of a blog, the high its chances to get recognized and ranked in the search engine. Nowadays, quality content is the king and original work sells. SEO is not hard or complex. Once learnt, it becomes an easy tool to use j the day-to-day blogging and helps a lot in understanding the algorithms of the online world. It isn’t rocket science but sure takes time to understand.
Frequently Asked Questions
Ques. What is SEO?
Ans. Search Engine Optimization is the process of getting organic traffic to the website. SEO helps a website, blog, or article to stay on the top of the search on Google to increase and maintain traffic on the particular website.
Ques. What is SEO oriented blog writing?
Ans. SEO blog is the process of using technical and on-page SEO techniques to increase the blog’s visibility in organic search.
Ques. What are the standard elements of blogging?
Ans. Header, Body, Sidebar, Footer.
Ques. What is a meta description?
Ans. Meta Description is the introduction of the blog given within 150-200 words keeping in mind the essence of the blog.
LINKS
https://www.hostinger.in/tutorials/what-is-a-blog – what is a blog?
https://www.thehoth.com/learn/seo/basics/what-is-seo/ – what is SEO?
