The internet has opened up a completely new market – Digital marketing.
It has become the norm for a successful business, and if you aren’t using it, your company will most probably stagnate. Businesses can benefit from digital marketing in a variety of ways. It has the potential to increase exposure and revenues. After all, as a business owner, your first purpose is to maximize profits.
Do you have no idea about how to start off with your digital marketing ideas?
Is your existing digital marketing plan becoming to resemble a template?
Because of the vastness of today’s digital marketing ecosystem, it’s nearly hard for marketers to keep up with the ever-changing environment and growing trends or methods for exponential growth.
What is Digital Marketing?
All marketing initiatives that involve an electronic device or the internet are referred to as digital marketing. To engage with present and potential customers, businesses use digital channels such as search engines, social media, email, and other websites.
Although an experienced inbound marketer may argue that inbound marketing and digital marketing are nearly identical, there are some slight variances.
While modern digital marketing is a vast network of channels into which marketers must simply integrate their brands, online advertising is far more sophisticated than the channels themselves. Marketers must delve deep into today’s huge and intricate cross-channel world to identify methods that create an effect through engagement marketing in order to realize the true potential of digital marketing.
Types –
- Pay-per-click, or PPC, is a marketing approach for attracting paid traffic to your company’s website. Every time their ad is clicked, the advertiser will pay the publisher.
- Social Media – Facebook, Instagram, and other social media sites are examples. Businesses use these channels to promote their brands by generating valuable content. It’s also where entrepreneurs may communicate with their customers.
- SEO: Search engine optimization is a marketing approach that demands firms to concentrate on improving their website’s rating in order to boost visitors. The higher your website ranks on Google’s search engine results page (SERP), the more opportunities you’ll have to expand your brand.
- Content marketing is a method that allows firms to provide valuable content to their customers rather than pitching them on a product. Material marketing focuses on providing value to customers and developing content that will draw them in.
- Video marketing is the most widely used kind of online media. It’s an effective piece of marketing content that will increase the number of people that visit your company. You can utilize video marketing to promote companies, offer behind-the-scenes footage of your company, and so on.
- Email marketing is one of the most traditional kinds of digital marketing with a good return on investment. It entails delivering tailored emails to a certain group of people (target market) or prior clients.
Why is Digital Marketing so important?
Each firm will have its own set of objectives, but the majority are attempting to expand by reaching out to new customers and persuading them to make a purchase. To do so effectively, you’ll need to tap into all of the most useful marketing resources and technology available, and the internet is at the top of that list in today’s world. This necessitates the use of digital marketing by all businesses.
A few of these major benefits include – affordability, mobile access, flexibility, expansion, multimedia, interactivity, etc.
If you think you don’t know your audience well enough or don’t have social media strategy; whether you haven’t optimized your channels for SEO or are in a hurry to report on metrics that support the bottom line, digital marketing has got you covered. Still worried that you aren’t sure how to go about it?
There is a straightforward way to discover what is working in this market: simply follow the best digital marketing professionals.
In this blog, we’ve produced a list of India’s best Digital Marketing Experts who you should be following –
1. Bhavik Sarkhedi
He has developed content writing companies such as Estorytellers, Taletel, Write Right, and the holistic ad agency Dad of Ad since 2016. Clutch ranks Write Right as the 2nd best Content Marketing Agency in India, and the two companies are neck-and-neck in this cutthroat digital marketing business. Bhavik Sarkhedi, who is known for giving his books and businesses inventive names, is aiming to conquer the global market because he believes he has completely covered the Indian content writing services market. Bhavik Sarkhedi, Creative Constant Consultant and Pro Digital Marketer, has gone from writing blogs to publishing books, and his path has been nothing short of extraordinary. In the list of the ‘Best Content Writers in the World,’ he smiles, and his three agencies are proudly listed among the ‘Best Content Writing Organizations in India.’
2. Sorav Jain
Sorav Jain, who began his SEO career when he was just 17 years old, has made a big contribution to the digital marketing business. He is the founder and CEO of echoVme, a self-funded organisation that specializes in social media and Digital Marketing. In addition, CMO Asia named the firm “The Best Social Media Agency of 2013.” With his publications, he assists his readers in determining the social website aspects and opportunities that can assist Indian manufacturers in changing into an authentic brand. The International Youth Advertising Forum has named him one of India’s “Best 25 Social Media Professionals.”
3. Jitendra Vasawani
Blogger and online marketing expert who created BloggersIdeas.com in India in 2013. After finishing his engineering degree in 2012, he began his online business in 2013. He has over 5 years of expertise in the field of SEO and Internet Marketing. By 2014, he had been named one of India’s top 20 bloggers and had been featured in a number of online publications. He launched Digiexe.com, a digital marketing agency, in 2014. He has partnered with a number of multinational corporations to promote their internet enterprises, and he is one of the most active bloggers in India.
4. Ananthanarayanan V
In 2007, he received his PGCPM from the Indian Institute of Management in Indore. CMO Council & World Marketing Congress also named him “Best Digital Marketing Professional in INDIA” in the 4th edition of “50 Best Digital Marketing Professionals, 2014” at the “Mobile & Digital Marketing Summit 2014” held at Taj Lands End, Mumbai on November 14, 2014. “Going Social Live: Real Time Marketing and Engagement through Mobile and Digital Media” is the theme of the Summit. Techdivine Creative Services, based in Thane West, Mumbai, Maharashtra, India, is his company’s founder and CEO. He is a Digital Marketing Speaker and Corporate Trainer for National and International Panels, Elite Academic Institutions, and Top Organizations.
5. Pradeep Chopra
Since the year 2000, Pradeep Chopra has worked in the Internet industry. He founded Digital Vidya, which is dedicated to the expansion of digital marketing, with the goal of creating a digital marketing learning environment to foster talents in the field of marketing. He has personally mentored over 1,500 people in the sector and is proud to have spoken at international conferences such as Word Blogger and the NASSCOM India Leadership Forum. Pradeep Chopra is also in high demand internationally as a speaker.
6. Prasant Naidu
Prasant Naidu is the founder of Light house Insights (LI), a four-and-a-half-year-old internet publishing start-up that goes beyond press releases to cover Indian social media marketing stories. LI was named one of the top ten social media blogs in 2013 by both Social Media Examiner and Indi-blogger. He believes that high-quality material will always be around and will pay off. They were featured at Shareaholi in 2011. Their tale was featured in the business section of Asian Age in 2012. Their blog was named one of the Top Social Media Blogs by Social Media Examiner in 2013. This alone demonstrates their meteoric rise in the social media world. Expert interviews, insightful reviews, well-researched studies, and plenty of social media marketing advice can all be found on their site.
7. Mridul Kabra
He is the first student from Malaviya National Institute of Technology to become a teacher and head faculty of digital marketing after graduating as an architect. He is also employed by Google as a Digital Marketing Manager with a focus on lead creation. Over the course of a year, he has talked with and educated around 1000 high school and college students about digital marketing through UpNexTech workshops held at colleges and institutes across Rajasthan. At the annual event, he received the Best Digital Advertising Professional certificate and placed second in the start-up idea and planning competition.
8. Himanshu Arora
He is Digital Vidya’s lead trainer and has worked with companies such as Coca-Cola, SAP, Accenture, Google, and Horlicks, to mention a few. He cofounded Social Panga, a firm that provides complete solutions for both online and offline marketing techniques, in July 2013.
The title “Marketing Mafia” fits him perfectly. He believes in the power of exchanging digital marketing knowledge. His company provides branding, online marketing, and Web Design & development services and has worked with over 100 international and Indian clients on different projects.
9. Aditya Gupta
He and Ankita Gaba established Social Samosa in 2011. Their goal was to become a center for the Indian social media industry by filling in all of the knowledge gaps that had existed for years. It was sold to unnamed investors for an undisclosed sum in 2015. According to an ET article, the company was purchased for Rs.2-3 crore by a group of investors. Ankit is currently focusing on his digital communication agency, Igenero.
In 2009, he launched this company with the goal of providing branding, web-based goods, and digital strategy solutions on a single platform. He has worked for a number of well-known companies.
10. Lakshmipathy Bhatt
He integrates old advertising approaches and modern digital information in a remarkable way, thanks to his 25 years of marketing experience. He is currently the corporate communications director at Robosoft Technologies, a prominent mobility solutions provider.
He is enthusiastic in branding, app strategy, and design. He has worked with a number of well-known companies, including P&G, BAT, GSK, Wipro Consumer Care, and others. He’s also worked with high-demand FMCG companies and has a proven track record of business growth in Mumbai, Sri Lanka, Bangalore, and Bangladesh.
He writes on advertising methods, branding lessons, client management, and digital marketing insights on his blog, Bhat Naturally.
This is our personal list of India’s best digital marketers that has been compiled from the treasure grove of amazing minds that exist in our country. If you know of any other fantastic marketers in India, please share them in the comments section below!
1. Why is digital marketing essential for businesses in today’s world?
Digital marketing helps businesses expand their reach and connect with new customers, ultimately driving sales and growth.
2. How does digital marketing leverage various online platforms for marketing purposes?
Digital marketing utilizes platforms such as social media, search engines, email, and websites to promote products or services.
3. What are some key benefits of digital marketing?
Affordability, mobile accessibility, flexibility, expansion opportunities, multimedia capabilities, and interactivity are some major benefits of digital marketing.
4. What are common concerns businesses may have regarding digital marketing?
Businesses may worry about understanding their audience, lacking a social media strategy, SEO optimization, and measuring metrics that impact their bottom line.
5. How can businesses address concerns about digital marketing effectiveness?
By following industry-leading digital marketing professionals, businesses can learn best practices and strategies for success in the digital landscape.
6. Who are some prominent digital marketing experts in India?
Notable figures include Sorav Jain, Jitendra Vasawani, Bhavik Sarkhedi, Ananthanarayanan V, Pradeep Chopra, Prasant Naidu, Mridul Kabra, Himanshu Arora, Aditya Gupta, and Lakshmipathy Bhatt.
7. What contributions have these experts made to the digital marketing industry?
These experts have founded successful companies, authored books, spoken at international conferences, mentored individuals, and significantly impacted the growth of digital marketing in India.
8. How has Sorav Jain influenced the digital marketing landscape?
Sorav Jain founded echoVme, a leading social media and digital marketing agency, and has been recognized as one of India’s top social media professionals.
9. What distinguishes Jitendra Vasawani in the field of digital marketing?
Jitendra Vasawani is a renowned blogger and online marketing expert who founded BloggersIdeas.com and Digiexe.com, showcasing his expertise in SEO and internet marketing.
10. What makes Bhavik Sarkhedi stand out among digital marketers?
Bhavik Sarkhedi has established multiple successful content writing companies and ad agencies, earning recognition for his innovative approaches to branding and marketing.
11. What accolades has Ananthanarayanan V received for his contributions to digital marketing?
Ananthanarayanan V was named the Best Digital Marketing Professional in India and is renowned for his expertise in real-time marketing and engagement through mobile and digital media.
12. How has Pradeep Chopra impacted the digital marketing education sector?
Pradeep Chopra founded Digital Vidya to provide digital marketing learning opportunities, personally mentoring over 1,500 individuals and speaking at international conferences.
Prasant Naidu founded Light house Insights, a renowned internet publishing startup known for its in-depth coverage of Indian social media marketing stories.
14. What unique background does Mridul Kabra bring to the field of digital marketing?
Mridul Kabra transitioned from architecture to become a digital marketing educator and manager, emphasizing lead generation and educating students about digital marketing.
15. What role has Himanshu Arora played in advancing digital marketing knowledge?
Himanshu Arora is a lead trainer at Digital Vidya and cofounder of Social Panga, contributing to the exchange of digital marketing knowledge and providing solutions for online and offline marketing.
Aditya Gupta, along with Ankita Gaba, established Social Samosa, aiming to become a central hub for Indian social media knowledge, which was eventually sold to investors in 2015.
17. What sets Lakshmipathy Bhatt apart in integrating traditional and digital marketing approaches?
Lakshmipathy Bhatt’s extensive marketing experience enables him to seamlessly blend traditional advertising methods with modern digital strategies, contributing to business growth.
Lakshmipathy Bhatt regularly writes on advertising, branding, app strategy, and digital marketing insights on his blog, Bhat Naturally.
19. What criteria were used to compile the list of India’s best digital marketers?
The list was compiled based on the expertise, achievements, contributions, and influence of digital marketing professionals in India.
20. How can readers contribute to the list of top digital marketers in India?
Readers are encouraged to share additional names and recommendations in the comments section, further enriching the resource for others in the industry.
