Overview
It is a known fact that generating good content is significant and imperative for every business in every industry today. It is content marketing that rules to being the most effective strategy for businesses to increase their web traffic, rankings, conversion and ROI. Even for generating leads. It is a topmost priority for every business in today’s competitive and challenging times. There are options to either generate inhouse content or to outsource content writing services. Businesses who opt for inhouse content find it highly pricey and the costs towards generating responsible, meaningful and engaging quality-oriented content on a regular basis becomes costly as well as time consuming. However, going for outsourcing content is a much beneficial, cost-effective and wise marketing option for businesses today. How and why? Let’s take a deeper look in understanding why should you outsource content writing services.
Be it a start-up, small business or a large company, you can effectively improve your brand awareness, generate more leads and ensure higher sales by outsourcing content through hiring content writing agency to write quality, interactive and responsive content for clients to promote your products and services thereby promoting your business, leading to business growth and development. Content Outsourcing is simply that someone outside your organization creates or writes content for you. Outsourcing content means having someone come up with ideas and plans for content creating outlines, or editing and correcting content for your or even designers who can create content with infographics and visuals.
What challenges do businesses face in Content Writing?
When it comes to producing excellent content, many businesses are not in a position to do so. They lack the knowledge, expertise, time, frequency as well as costs to generate quality content. Imagine to have to generate ideas for content that needs to be published on a regular basis and that needs to be engaging, interactive, responsive, quality-oriented as well as latest. It is quite a daunting task. Especially for non-professional writers. Keep in mind, regularity, originality and modern content are all essential for content creation and publishing. Valuable content always gives the answers to questions you need and exactly when you need them. So, great content that is accurate and quality-conscious can meet your content marketing strategy to the fullest. Therefore, businesses need to essentially concentrate on accurate content marketing to achieve their goal of audience endurance. Businesses today can easily outsource services such as copywriting, web design and search engine optimization with professionals taking care of content creation.
However, how to know which agency or professional to hire for outsourcing the content. You will need to find someone that meets your objectives and has a style of writing that matches your requirements. It is essential to find your right fit from the pool of creative professionals available in the market. Selecting experts who can understand your need, research thoroughly, create quality content and ensure skills of time management and transparent communication is the way to go about it. This way your content shall make the readers connect emotionally as well as shall be able to attract preferred target audience.
Why to choose the professionals?
Content with the right structure, vocabulary and the right tone can increase the rate of engagement and brand empowerment among your audience.
So, the need for professional content writers is high as they;
- Can write creative content and optimize your content strategy
- Can understand your perspective as well as the readers and come up with content that can satisfy both
- Are trustworthy and appreciative of feedback of work
- Are experts towards innovative content creation
- Are familiar with best SEO practices
- Can create modern content with research and detailing
- Can manage time and costs for content creation
Broad range of different types of content that you can outsource include;
- Website Content Writing
- Blog writing services
- Article writing services
- Press release writing services
- SEO writing services
- Social Media Writing Services
- eBook writing services
- Product description writing services
- Script writing services
- Technical writing services
- Newsletter writing services
- White paper writing services
- Podcast summarizer
- Ghost-writing Services
Benefits of outsource content writing services
The need for latest, engaging and creative content on a regular basis is the need of every business today. Customers today wish to get all the information and have an immersive experience when it comes to knowing or buying under a brand. So, to stay ahead in the competition every business in literally every industry has to meet this need of quality content regularly. How can it be done quickly and smoothly, being cost-effective and wise – by outsourcing your content writing services. Professional content writers can give you all that you require within a good expense. Benefits of outsourcing content writing services are massive. Let’s see how outsourcing content writing can be advantageous for businesses.
More time to focus on other business activities
One of main benefit for outsourcing is that you don’t have to get all creative and do it yourself. Creating quality content requires the time for research, patience, and being up-to-date with latest trends along with being good in time management. Plus, there are many additional tasks in content marketing on different social media platforms that are required to promote your brand and increase your brand awareness. If your content is outsourced you shall have the time to focus on strategy, operations, supervision and other business activities. When you outsource content, all you need to do is guide on your requirement, the rest is taken care of by the content writing agency that you have hired. Although it may seem that generating content by self is simpler and cheaper, it is not true in reality. Getting the right content to attract new customers while retain existing clients is a massive task. It is advisable to leave it to the experienced and the experts who know how it all works and what shall fulfil your content marketing. Investing in professionals for quality content will fetch more return than the investment.
Cost-effective way
It is fundamental that businesses that keep costs low can increase turnover. When you outsource content writing, you save on the cost of employing and maintaining full-time content writers while end up providing them all employee benefits and perks as well. Further, you may need to spend on regular training and skills upgradation of such employees along with spending on latest tools that can help check and verify any content with originality checks. Fortunately, you can get all of it without having to spend much. Outsourced content writers are already qualified and have the expertise to do the job. Not only will they take care of original creative content provision regularly but also look into upgradation and training themselves. Saving you a portion of your budget to spend on other business tasks. Evidently, opting to outsource your content writing you shall not only save on money but also on time and efforts.
More content regularly
We all know that quality-oriented content needs time, patience and skill. So, coming up with excellent content daily is the job of an expert. To make sure your audience gets attracted with your content and bring you benefit as part of your content marketing strategy you need content that can connect with your audience in the right manner. Understanding this can be done by professionals only, who know clearly, what works and how when it comes to content writing. They research thoroughly and only then develop quality content for you to publish with your brand. Therefore, if you want to more content regularly without lowering the standard of quality then outsourcing content writing is the ideal option. It will help you scale up as you can outsource as much content as you need that too within your budget.
Flexibility
Outsourcing content writing is a more flexible option practically, as expert content writers can easily adapt over time with your growing needs for content. You can always hire more professionals for more content in lesser time or even if you want a different tone of voice you can outsource a different content writer. Depending on your business, industry and market, you can fulfil your content needs by hiring respective content writers that can match your need seamlessly. Outsourcing content writing gives you the flexibility to scale up or even scale back down simply based on your need.
Professional services
When you outsource content writing you are ensured skilled experts who have worked towards creating content consistently. They are professional experts in the area and know their field profoundly. They are trained and have the relevant skills to write compelling content for different brands, diverse industries and for several online platforms. They are aware of the trends and are up-to-date in their work. They follow the best practices and deliver right standards as they are from the content writing realm.
Broader brand promotion
With outsourcing content, you can have professionals who have strong network in the industry promote your brand. They have the capacity to publish your content to a larger audience. You can even share your content via the outsourced content writing providers and get promotional interviews with them as well. They have the network as well as the skills to post your content in different ways and publicize your brand across the internet.
Different types of content creation
When you outsource your content writing, you can experiment with different types of content. There is a lot you can do for your brand and content marketing with blog posts, eBooks, social media posts, videos and even emails. With infographics you can boost your SEO effectively. They are easy, creative and affordable type of content that outsourced content writers can develop for your brand. Your content needs as well as ideas can be out together by outsourced content writers and result in desired finished product withing a short timescale. It is believed that video is the challenging content creation with over 85% marketing professionals agreeing to it. However, video content offers the most results and connects with the audience more deeply than other content. Videos with shorter duration are one of the most shared forms of content on social media. They are ideal for engagement as well as conversions. Producing quality content regularly can seem an overwhelming and challenging task but it is something easy to outsource. So, it is worth exploring the world of outsourcing content so you can begin to experience its benefits for your brand.
ROI of outsourcing
Outsourcing content is worth your investment and easy to measure. You can track your outsourced content production and how it is boosting your ROI. You can check and determine content ROI by verifying on the number of views, subsequent conversions, increase in social media following, number of shares, and audience engagement. Outsourcing content shall help increase your sales and business revenue subsequent to the implementation of your content marketing strategy. Outsourcing content writing help to produce quality content by experts that have the ability to meet your marketing and business goals. And as you publish high-quality optimized and targeted content on a regular basis they are followed by increased conversions, leads as well as audience engagement.
Steps to outsource content writing services
Knowing how relevant and beneficial outsourcing content writing services are, let’s take a look at the steps to successfully outsourcing content;
Evaluate your content need and budget – The first step to outsourcing content writing is to know what is your content requirement and what is your budget for it. Knowing how much finances you have to spend on outsourcing content writing services can help you find all the viable options available. There may be options who specialize in your niche but do not fall in your budget or you cannot afford them. So, depending on your plan, time and understanding, ensure that you hire the appropriate team to outsource content for your business.
Understanding importance to opt for an agency – When you are deciding to outsource your content, you need to choose from a pool of agencies or even freelancers. It can be a daunting task to select the one that best suits your needs. Working with an agency that is reliable, quality-oriented and follow adherence to timelines is the best way to shortlist agencies that can handle your content needs. Even with a freelancer there are chances of absenteeism, chasing down any missing content, asking for updates, follow-ups or even re-negotiate deadlines. But with a trustworthy content writing agency you are guaranteed quality, control, workflow and meeting deadlines. So, understand your requirement and then choose to outsource your content writing to one that best suits your content marketing goals.
Test work – When you choose to outsource your content writing, another important thing to keep in mind is to test the work initially. Testing your outsourcer is significant if you are interested in working with them on a long-term basis for your content creation. Apart from looking into the samples of your chosen content writing agency make sure to get a test project done to see how their workflow is. Use a valuable topic to see if they are researching it well before creating the content. Then make sure to discuss and communicate a timeline. Once the initial draft is delivered to you, share feedback. Ensure that you review the quality of the content along with other parameters. If all meet your content writing requirements you can go ahead and hire them else you can look for another option available that can match your content creation needs for a longer time appropriately.
Keep close track – Although it is not required to micromanage your content provider, it is good to keep a close track on content tone, infographics, editing and publishing of your content. It is essential to ensure that the final content to be published on the internet with your brand is superlative and up to the mark. Ensuring that everything is done at the right time and the process is smooth of publishing your content.
Build a network – Your content provider shall help build a strong network with willingness to communicate as well as accommodate your content needs. Your relationship with your content provider is like a solid collaboration that produces best content. Having clear communication, pointers, writing examples and flow of optimum outcome. So, not just create relationship with your content provider but also build a network through them.
Sharing the necessary information – Another important step you must consider when outsourcing your content is providing them with all the necessary information about your business. Let your outsourcer know all that they need to know about writing the content for your brand. Providing them information about your products or services will enable them to research easily and in detail. While write more relevant to your business and brand. Moreover, make sure to equip your content provider with the base for the content which they need to deliver. For instance, outlines, applicable resources that you trust, the style you expect from the content, writing tone or content formatting and so on.
So, undoubtedly outsourcing content is an ideal way to meet your content marketing objectives while promote your business.
What to see while choosing to outsourcing your content?
An imperative question that arises in mind while deciding to outsource your content is how to filter out the ordinary ones from the truly exceptional ones as there are several options available in the market. Let’s look at few elements you should consider while making your choice of outsourcing content;
- They must have an outstanding and creative writing ability
- They must know how to write every genre
- They must be able to convey your message or idea to readers
- They must have cohesive, valuable, and relevant ideas for content creation
- They must be able to effortlessly string words together
- They should use the right tone and promote your brand seamlessly while engaging the readers
- They must have ability to proofread and edit content
- They need to have strong standards in grammar, punctuation, and originality
- They should have excellent research skills
- They should be able to increase your reputation as a business
- They must build confidence in your audience
- They should have the capacity to study data and form it into phrases.
- They must use detailed information from trusted sources for better output
- They must make the output simple and easy for your audience to read and understand
- They need to create content that is quality-oriented, innovative, responsive and immersive
- They must be able to understand the basics of SEO
- They should know the right usage of keywords that shall help your business generate leads
- They need to create content that can reach a larger audience
- They should be reliable and organized
- They must be able to meet deadlines
- They should demonstrate integrity and capacity to get things done
- They must have the skills to execute your instructions promptly and correctly
- They should have a strong social media know-how
- They must be able to use different social media platforms optimally
Top content writing service providers to outsource your content
After sharing the how, what and why of outsourcing content writing services, here is a collated list for you of the top content writing service providers today to outsource your content only with the best;
1. Write Right
Write Right is globally ranked as the top among best content writing agencies in the country as well as abroad. Founded by Bhavik Sarkhedi, Write Right has made a mark in the industry for quality content, delivery excellence, and high client satisfaction. It is led by a team of creative and hardworking writers to become the top content writing agency. Write Right specializes in content marketing as well as writing pertaining to educational applications like SOP and LOR writing along with Blog Writing, Ghost-writing, Copywriting, Email writing, social media writing, Resume writing, Website content writing, Digital Marketing services, and much more. For content that is innovative and efficacious connect with Write Right today.
Content writing services provided by them:
- Technical & non-technical writing
- Advertising & marketing SEO services
- SOP writing
- Creative writing
- Ghost-writing
- Blog writing
- Social Media Writing
- Product Descriptions
- Website writing
- Email writing
- Resume writing
- Photography.
- Guest posting
- Slogan writing
- Copywriting
Company trivia:
Inception: 2016
Founder – Bhavik Sarkhedi
Reviews: 4.9 out of 5
Twitter: https://twitter.com/the_write_right
LinkedIn: https://www.linkedin.com/company/the-write-right/
Address: 405, Ashapura Apartment, Shyamal Cross Rd, near PNB Bank, Ahmedabad, Gujarat 380015.
Website: www.write-right.in
2. Taletel
Taletel is an exceedingly creative content writing agency in India that concentrates on delivering responsive and popular content. Their customized services are highly recommended as they are up-to-date and have their writers generate trends with content writing. Taletel is known for its on-time delivery and easy onboarding process. Impressive content within budget is their motto. With high ratings on Good firms, Google My Business, Sortlist, Trustpilot, Glassdoor, Software Suggest and Clutch; Taletel has emerged one of the fastest growing content writing firms. Get in touch with Taletel for top-notch content writing services.
Content writing services provided by them:
- Technical & non-technical writing
- Advertising & marketing SEO services
- SOP writing
- Creative writing
- Ghost-writing
- Blog writing
- Social Media Writing
- Product Descriptions
- Website writing
- Email writing
- Resume writing
- Photography
- Guest posting
- Slogan writing
- Copywriting
Company trivia:
Inception: 2017
Founder – Bhavik Sarkhedi
Reviews: 4.8 out of 5
Address: E 53, Gujrat Housing Board, Near Tanmalla, Laxmi Nagar Society, Takudi Para, Jetpur, Rajkot, Gujrat, India.
Email – contact@taletel.com
Website – https://taletel.com/
3. Estorytellers
Estorytellers is ranked as one of the best among the eminent content writing firms universally. With a team of highly proficient writers, they provide 360-degree solutions to every content writing and digital marketing service requirement. Estorytellers is well known for its outstanding blogs, out of box creative content and novel script writing. They have considerable experience working with small to medium-sized customers. Their skilled writers undergo thorough research on every content commitment and deliver highly engaging and SEO-friendly content. They deliver as promised. Contact Estorytellers today for seamless content writing procedure and result!
Content writing services provided by them:
- Technical & non-technical writing
- Advertising & marketing SEO services
- SOP writing
- Creative writing
- Ghost-writing
- Blog writing
- Social Media Writing
- Product Descriptions
- Website writing
- Email writing
- Resume writing
- Photography.
- Guest posting
- Slogan writing
- Copywriting
Company trivia:
Inception: 2017
Founder – Bhavik Sarkhedi
Reviews: 4.7 out of 5
Address: Sky Sol, South Bopal, Ahmedabad, India.
Email – contact@estorytellers.com
Website – https://estorytellers.com/
4. Bloggism
Bloggism are expert writing service providers who supply SEO-optimized top-quality content. Their prominent features include client satisfaction, premium content writing, reasonable charges, creating web presence for high-quality content, and adherence to timeline. Bloggism, delivers incredible, swift and flexible content along with proficient editing services. Their quality-oriented content forms a long-lasting bond between your brand and its audience. Their model content helps retain customers while bring in new ones as well. Connect with Bloggism to get what is promised for your every content writing need.
Content writing services provided by them:
- Technical & non-technical writing
- Advertising & marketing SEO services
- SOP writing
- Creative writing
- Ghost-writing
- Blog writing
- Social Media Writing
- Product Descriptions
- Website writing
- Email writing
- Resume writing
- Photography
- Guest posting
- Slogan writing
- Copywriting
Company trivia:
Founder – Bhavik Sarkhedi
Inception: 2017
Reviews: 4.7 out of 5
Address: Ahmedabad, Gujarat, India.
Email – contact@bloggism.agency
Website – https://www.bloggism.agency/
5. KalamKagaz
Kalam Kagaz is the expert veteran in the content writing realm. They have years of experience, professional writers, changing trends and excellent understanding of any content writing requirement. They deliver content for every platform seamlessly. Their writers have expertise in specific industries, as there are no generalist writers and they also give revisions to the content. Kalam Kagaz offers authenticity and trustworthiness of the brand through meaningful content. They are also renowned for their lead generation and traffic enhancement. Their content writing techniques ensures long-term relationships with the clients. For your any content need – big or small, contact Kalam Kagaz.
Content writing services provided by them:
- Technical & non-technical writing
- Advertising & marketing SEO services
- SOP writing
- Creative writing
- Ghost-writing
- Blog writing
- Social Media Writing
- Product Descriptions
- Website writing
- Email writing
- Resume writing
- Photography
- Guest posting
- Slogan writing
- Copywriting
Company trivia:
Founder – Bhavik Sarkhedi
Inception: 2017
Reviews: 4.8 out of 5
Address: Ahmedabad, Gujarat, India.
Email – contact@kalamkagaz.com
Website – https://www.kalamkagaz.com/
Conclusion
Outsourcing content provides too many advantages to miss. Hiring a content writer or the services of a content marketing agency benefits you to create quality content, saves you a great deal of time and money, and places you in a much better position to reach your business objectives as well as help promote your brand online in an expert way. Always begin with understanding your content needs, budget and time before outsourcing your content writing and reap the benefits of top-notch content writing professionals publishing quality content online for your brand. Outsourcing content writing services is indeed the best way to achieve your content marketing goals in today’s competitive and fast-changing time. Go for it!
